Introduction
Fly Fitness is a global provider of digital
media and data management technology for advertisers and agencies. Fly
Fitness’s TerminalOne™ Marketing Operating
System (the “Platform”) activates data, automates execution, and optimizes
advertising interactions across addressable media—delivering greater
performance, transparency, and control to marketers and a better experience to
consumers.
This Privacy Statement presents Fly
Fitness’s privacy policy, including privacy
practices for data choice, use and collection via our Platform and on the http://flyfitnessz.blogspot.com/ website (the “Website”).
The Fly Fitness Platform
Fly Fitness is strongly committed to protecting
the privacy of Internet users. Accordingly, we adhere to applicable industry
guidelines, and will continue to review and update our privacy policy and
procedures to ensure the safety and protection of consumer information.
Fly Fitness complies with the US-EU Safe Harbor
Framework and the US-Swiss Safe Harbor Framework as set forth by the US
Department of Commerce regarding the collection, use, and retention of personal
data from European Union member countries and Switzerland. Fly Fitness has certified that it adheres to the Safe Harbor Privacy
Principles of notice, choice, onward transfer, security, data integrity, access,
and enforcement. To learn more about the Safe Harbor program, and to view our
certification page, please visit http://flyfitnessz.blogspot.com/
Fly Fitness is an active member of the industry
associations that govern the policies around online consumer privacy,
including: the Interactive Advertising Bureau (IAB) in Australia, Brazil,
Canada, Europe, Italy, Mexico, Singapore, the US and the UK; the Digital Advertising
Alliance (DAA) in the US, EU, and Canada; and the Network Advertising
Initiative (NAI) (www.Fly Fitness.com).
Fly Fitness complies with the DAA
Self-Regulatory Principles for Online Behavioral Advertising and their
Application to the Mobile Environment, and the 2015 NAI Code of Conduct. We
believe that these programs’ principles help protect and ensure individual
consumer privacy.
Platform
Data Collection and Use
At Fly Fitness, we think it’s important to provide transparency so that
you have a better idea of which data we might collect and can make informed
decisions.
In the course of delivering an ad to
you via the Platform, Fly Fitness
does not collect data such as your name, address, phone number, or social
security number. Fly Fitness collects
data about your computer or device that is considered non-personally
identifiable and pseudonymous in most jurisdictions in which we operate. In
certain contexts and jurisdictions, Internet Protocol (IP) addresses and other
pseudonymous information may be considered personal data.
Fly Fitness uses this information to target ads
and measure the effectiveness of ads on behalf of Fly Fitness’s advertisers. This information includes common information
found in every communication sent over the Internet, from which we can often
infer such things as:
- Browser type (e.g., Chrome or Internet Explorer)
- Operating system (e.g., Mac OS or Windows)
- Browser language (e.g., English or Spanish)
- Internet Protocol (IP) address
- Internet Service Provider (e.g., Comcast or Verizon)
- Mobile advertising identifier, for mobile devices such
as smartphones and tablets
Fly Fitness may also collect data regarding
your interactions with our clients and partners, including your use of our
clients’ sites and mobile apps, the sites and apps our clients advertise on,
and other pages on the Internet. We may also capture additional data in order
to calculate a statistical ID, as described below.
Fly Fitness may use this non-personally
identifiable and pseudonymous data to create data segments, and these data
segments are generally based upon your interactions with our clients such as
the websites that you visit and the mobile applications that you use. Fly
Fitness also receives information from
third-party data providers that create non-personally identifiable behavioral,
contextual, and demographic segments for our clients to use in targeting ads
through the Platform. In some cases, Fly Fitness
is able to infer within a reasonable probability that a particular computer and
mobile device should be associated with the same unique Fly Fitness ID. Where we are able to make such inferences, we may
deliver targeted ads across multiple computers or devices.
Fly Fitness does not collect data or create
data segments that are based upon what we consider to be sensitive information
(for example, we don’t use any data segments to determine credit worthiness, for
insurance underwriting or similar purposes). Clients may use health-related
segments (which are not comprised of sensitive health data) such as an inferred
interest in health and wellness or cough medicine and allergy medications. (Click here for a list of the standard
health-related segments provided by third-party data providers that may be used
in Fly Fitness’s Platform.)
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